There are times when technology seems to be more of a hindrance than a help. You start your workday, open an application, and receive an error message. You try to view a document, but suddenly you don't have access. Or you're asked for the third time this week to reset your password. Small incidents perhaps, but when you add them up, a pattern emerges that many employees recognise: security frustrates.

But that image isn't entirely accurate. It's not security that frustrates, but outdated processes. Incorrectly configured solutions. An Identity and Access Management landscape that isn't aligned with how employees are working today.

At Joinly, we see every day that IAM can be completely different. That security can function smoothly, logically, and mostly invisibly. That security doesn't have to delay, but can provide space instead. And above all: that the balance between security and ease of use isn't a compromise, but works to strengthen when you modernise IAM.

The daily friction nobody wants, but everyone knows

Imagine an employee with a busy workday. Her agenda is full, a project needs to be completed, and she requires various applications. But at every step, she's interrupted by verifications, expired passwords, and access issues. It breaks her flow, and more importantly: it feels as though the organisation doesn't trust her.

What really happens, is that the organisation lacks a modern IAM approach. Access is too generic, not contextual, and not aligned with employee behaviour. And thus, security feels like a wall instead of a door.

How modern IAM solutions remove frustration

The new generation of IAM no longer works with rigid rules. It moves with you. It understands context. It learns from behaviour. And it automatically determines which access can happen smoothly and when extra security is needed.

An employee logging in from a trusted device at the office doesn't need to go through MFA repeatedly. But someone attempting to log in in the middle of the night from an unknown laptop in another country will face stricter controls automatically.

In this way, something special happens: security becomes stronger, while it becomes simpler for employees.

IAM thus becomes a digital assistant, not a digital obstacle.

A practical example that says it all

One of our clients was dealing with hybrid working, many different applications, and a growing number of password issues. IT received dozens of tickets about access per week. Employees were frustrated and felt held back.

After the implementation of a modern IAM platform, the following happened:

• Single Sign On made separate passwords unnecessary

• Roles and rights were automatically allocated based on HR data

Within three months, the number of access tickets had fallen by more than 80 percent. But what was even more interesting: employees reported they could finally concentrate on their work without technical noise. IAM became an accelerator instead of an obstacle.

Why user-friendliness is crucial for good security

It may sound contradictory, but secure organisations aren't necessarily those with the strictest policies. They are organisations where employees can work effortlessly under those policies. Because when processes are intuitive, people naturally follow them.

Friction, on the other hand, causes workaround behaviour: passwords are written down, shared or reused. Access is requested via detours. Private software is used because it works faster.

User-friendly security prevents this. By providing employees with a smooth experience, the organisation automatically becomes safer. IAM then forms the foundation upon which secure behaviour arises.

The power of Single Sign On

When you ask users what they value most about modern IAM, they almost always mention the same thing: Single Sign On. The idea is simple. You log in securely once and then gain direct access to your tools. No repeated logins, no new passwords, no interruptions.

But the impact is significant. SSO gives employees confidence that technology is working with them. It brings peace to their workday. And it makes cyberattacks through weak passwords much more difficult. See another blog from us for SSO: link

Automation makes security more reliable

Many vulnerabilities within organisations arise not from bad intentions, but from human error. Accounts that are forgotten. Rights that are revoked too late. Employees who temporarily received more access and it was never reverted.

IAM solves this by automatically linking access to HR data. Job changes? Rights change accordingly. Departure date reached? Access is automatically revoked. New employee? IAM already knows exactly which applications are needed.

Automation creates peace, overview, and reliability. Both for IT and security teams.

When security becomes invisible

The best security is security that works in the background. That is the power of IAM:

• trusted devices are automatically recognised

• biometrics replace complex passwords

• risks are detected without pop-ups

• access adapts in real-time without IT intervention

Employees experience a seamless workflow and hardly notice that the organisation is continuously protected.

IAM as an engine of growth, innovation, and trust

For organisations that want to grow, transform or embrace hybrid working, IAM isn't a luxury. It's a strategic prerequisite. A good IAM setup makes new forms of working possible, accelerates processes, and makes compliance easier. But above all, it creates trust.

Employees know that access is managed. HR knows that onboarding goes smoothly. IT knows risks are under control. And the organisation knows that security and ease of use finally speak the same language.

The vision of Joinly

At Joinly, we believe that access should never be a struggle. Technology should support you, not work against you. IAM must protect without blocking. It should give employees freedom within secure boundaries.

Our solutions are designed to make security logical, human, and flexible. So that organisations can grow securely and employees can work comfortably.

Security and ease of use don't have to oppose each other. They belong together. IAM brings them together.