Source system
Complete automation of user management
SSO integration for HubSpot via Joinly
With Joinly, you can easily set up Single Sign-On (SSO) between HubSpot and Microsoft Entra ID (formerly Azure AD). This allows employees to log in securely and quickly with their corporate account, without separate passwords or extra login steps. Additionally, Joinly ensures provisioning via SCIM: new users are automatically created in the application, changes are implemented immediately, and departing employees are timely deactivated. This way, users are always present for SSO and their access rights are up-to-date.
Schedule a demo- Automate your access management in HubSpot
- A smooth joiner, mover leaver process
- Complete insight via Joinly

What does the SSO integration with HubSpot help you?
We assist in setting up SSO and our Joinly application helps in automatically creating user accounts with the right rights and roles.
Employees use their familiar Microsoft login credentials.
New employees get the right access immediately. Departing employees are timely deactivated.
More productivity
No hassle with multiple passwords or extra logins.
Safety guaranteed
Central management via Entra ID, including MFA and conditional access.
Automatic account management
Thanks to SCIM provisioning, always the right users and rights in HubSpot
Key features of the SSO integration with HubSpot
SSO via Entra ID
Seamless integration with Microsoft Entra for secure and fast access.
SCIM provisioning
Automatic creation, updates, and offboarding of users.
Flexible setup
Mapping of HR data to user fields in HubSpot
Auditing & logging
Complete insight into changes and access rights.
More about HubSpot
What is HubSpot
HubSpot is a leading CRM platform that helps organizations streamline marketing, sales, and service processes. The platform provides one central place for customer data, campaigns, deals, and support tickets. This gives teams better insight into their customer relationships, allows them to work more efficiently together, and improves customer satisfaction. HubSpot is fully cloud-based and offers powerful marketing automation, sales pipelines, and reporting capabilities in addition to CRM.
Why is a HubSpot integration useful?
For effective customer processes, it is essential that users and customer data are always current in HubSpot. New employees must gain immediate access, while accounts and rights must be automatically adjusted or closed upon changes. By integrating HubSpot with your source systems via Joinly, users, teams, and authorizations are automatically managed. This prevents errors, saves time, and ensures a safe and reliable process.
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